NOLLYWOOD Founder, Bob Ejike’s latest video FIRE has gone viral on Instagram. The London-based Nigerian producer, director, actor, writer and musician who started the world’s third biggest film industry had recorded four singles and two videos Fire, Do Me, Forever More, and Save My Soul, after his friend, prolific film director, Chico Ejiro took ill and died while they were working on Ejike’s film. Fire is dedicated to Chico Ejiro.Bob Ejike who has BOB EJIKE’S FIRE GOES VIRALcomputer alone’ Ejike replied. The multitalented artiste whose vocal abilities were developed by Reverend Chris Okotie, (whom he still names as his musical mentor), fingered his greatest achievement as writing the first known Nollywood film, Echoes of Wrath ( NAFEST Award winner, featuring Richard Mofe-Damijo), which launched the third biggest film industry in the world.