Apple Inc said it will apply App Store rules to all apps globally after reports that Chinese app developers are preparing workarounds for the company’s upcoming limits on ad tracking.
The Cupertino, California-based technology giant plans to release a software update called iOS 14.5 in coming weeks that requires users to give permission before apps can track them across other services and websites for targeted advertising. Facebook Inc and other digital ad companies worry that most people will not give permission, crimping their revenue.
Apple Inc said it will apply App Store rules to all apps globally after reports that Chinese app developers are preparing workarounds for the company’s upcoming limits on ad tracking.
The Cupertino, California-based technology giant plans to release a software update called iOS 14.5 in coming weeks that requires users to give permission before apps can track them across other services and websites for targeted advertising. Facebook Inc and other digital ad companies worry that most people will not give permission, crimping their revenue.
The App Store terms and guidelines apply equally to all developers around the world, including Apple,” the US tech giant said in a statement. “We believe strongly that users should be asked for their permission before being tracked. Apps that are found to disregard the user’s choice will be rejected.
Other proposed workarounds rely on a process called fingerprinting, which uses device-specific information such as the IMEI number and location to create a unique identifier. Apple said such approaches have violated its guidelines for over a decade.
In other news – Prisoner involved in viral video serving life in jail for rape
An inmate and prison warder locked themselves in a room for some poking fun. And the intimate moment was caught on camera, with the video making waves on social media.
The inmate is doing life for rape, robbery, housebreaking, attempted murder, and attempted rape. He was sentenced in 2008. Learn more
Source: scmp
