Music promotion which focuses on projecting your art to the ear of your target audience is a great marketing strategy that will fetch you both sales and global recognition.
However, maximizing the right platform is essential. And with the limited hours we all have in a day, one will quickly burn out if He or She decides to try all available avenues all at once.
So far, these are the most trending yet creative avenues any Nigeria musician can hop on:
Being a visual app, the features of this application software are rich enough to promote any music in Nigeria. To start with are the reels that allow you to display a clip with your song as audio. Not to mention IG stories that musicians use to keep their audience updated with their progress thus far. Other features to leverage in Instagram are IGTV, post feed, and most greatly Instagram Ads to help reach a wider audience.
Music Playlist
A Lot has changed in the music industry. Before now, music albums were the hot dessert but now people find it more convenient to listen to music in the playlist format. You can use platforms like Audiomack, Spotify to create one for yourself but to reach a wider audience, I will advise a paid playlist that will favor you.
Blogs
Blogs are doing well in this digital age. Many musicians have jumped on this avenue, and it has been helpful. Blogs are an avenue to talk about your career journey, the release of your song, and other trivial matters that concern your career. Not only will you have a personal relationship with your audience via it. It will also help to optimize your website’s SEO. I understand that writing a blog can be time-draining. But with the services of Naijamusic.com.ng, it will be a walkthrough process.
Tiktok
This is a trendy video app that you can use to promote your music online in Nigeria without much effort. All it requires of you is your consistency and creativity. It is known to be featured with Gen Z however, the older Generations have also taken advantage of this avenue.
YouTube
I saved this for the last for a reason. You can not talk about online avenues without mentioning Youtube. This is the main avenue that most musicians use to promote their music. All it requires is using the specified keywords that will make your video rank above other videos. When uploading your video, ensure that it is clear and the audio is audible. You can also use your video from YouTube on your website to increase the number of views.
Other online avenues out there; may not be recognized by everyone. But the most trending is the one listed here. Please, feel free to share this post with your peers.
Written by
Mary Ikwuegbu
Content Creator
[email protected]
+234 814 456 4189
