MTN Nigeria has partnered with ETAP, a mobility technology company, to reward Nigerian drivers for maintaining good driving behaviour.
According to the partners, they will leverage ETAP’s app, which uses advanced telematics to monitor driving behaviour such as speed, acceleration, braking, cornering, and focus. They stated that MTN customers would be able to earn Safe Driving Points that can be converted into vouchers for fuel, shopping vouchers, cinema and concert tickets, as well as vouchers for other exciting experiences.
They added that ETAP would sponsor data for MTN customers to access the app. Commenting on the initiative, the Chief Marketing Officer of MTN Nigeria, Adia Sowho, said, “We want to connect our customers to exciting products and services that enable the best experiences, and this partnership with ETAP aligns perfectly with this mission.
“We are excited to be working with this innovative company to inspire behaviour change on Nigerian roads and ultimately improve the day-to-day experience of millions of Nigerians.”
The Chief Executive Officer and founder of ETAP, Ibraheem Babalola, added, “Beyond driving much-needed insurance penetration in Nigeria, we are committed to inspiring behaviour change on our roads.
“We strongly believe that our shared value insurance model combined with MTN’s vast reach has the potential to catalyse improved driving behaviour on Nigerian roads. We are thrilled to have partnered with arguably the biggest company in Nigeria and we are looking forward to working together to drive real change across the country.”
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