BIC Nigeria and an experiential education platform, Enactus, have said developing the entrepreneurial mindset of youths towards becoming successful entrepreneurial leaders and social innovators will help grow the country’s economy.
The duo said this in a statement made available to The PUNCH, during a partnership business skills-building workshop organised for Nigerian students called ‘Mentor Me,’ which exposed participants to the inner workings of BIC’s operations while teaching insightful lessons on how to achieve personal and professional success.
It stated that the 2022 ‘Mentor Me’program included 15 Enactus Nigeria students from the University of Lagos, Bayero University in Kano, and the University of Port Harcourt.
The students took part in tasks including product innovation, negotiation, branding, and sales and marketing campaign planning.
Country Director, Enactus Nigeria, Michael Ajayi, said, “If we must grow our economy and rid the nation of the social crisis we are currently faced with, then we must make deliberate investments in developing the entrepreneurial mindset of our youths and mentor them to become successful entrepreneurial leaders and social innovators. It is by making such deliberate and altruistic efforts that we encourage the youth to make meaningful contributions to the process of resolving the socio-economic challenges faced in our society. Working with organisations, such as BIC, on programs to mentor, grow, and develop skill sets of the future generation, through practical work and real-life implementation is essential.”
General Manager BIC Nigeria, Guillaume Groues, added that “At BIC, we continuously work to enhance learning conditions for students. Mentor Me is a beneficial practical exercise which complements the Enactus National and World Cup events, while giving students a taste of the real business world. These programmes allow students to think outside the box and find creative solutions to societal challenges facing their communities.”
