William Lawson has announced its plan to reward bold and courageous Nigerians with the ‘Naija Highlandah’ challenge.
According to a statement made available to Sunday Scoop, the challenge seeks to reward bold Nigerians, who live life by their own rules in a search for the “first-ever Naija Highlandah.”
The month-long initiative, according to the organisers, will see daring participants face different challenges in a bid to win the grand prize of N2m cash and a trip to Scotland.
It was also stated that the challenge, which began on October 13, would run from to November 12, 2022 in two main phases.
“The first phase will focus on recruiting the participants and having them participate in the challenge. The competition is for people who are aged 18 years old and above with the guts to take up the challenge. The top 10 participants who can best prove their ‘Highlandah’ attitude will move to the grand finale and battle for the ultimate prize,” the statement explained.
Speaking on the challenge, the Marketing Manager for Nigeria, Bacardi, which oversees the brand, Lerato Makume, noted that she was daring anyone who felt that they had what it takes to participate in the challenge.
“William Lawson’s is known for defying the norm, making its own rules and being brazenly different. That is the kind of person we are looking for; someone with a true Highlandah attitude. We know Nigeria is full of Highlandahs, but only one person will have the guts to be William Lawson’s Naija Highlandah. I challenge everyone to participate if they dare. We look forward to bumping fists with the winner,” she stated.
