A marketing communications agency, X3M Ideas, has been recognised for work done across client accounts from global festivals and awards.
Renowned for its through-the-line business approach, X3M Ideas’ ground-breaking business practice and creativity also attracted multiple prestigious honours at the maiden edition of the Nigerian Marketing Awards held recently in Lagos.
In a statement, it noted that it recently gave out hundreds of miniature trees made of recyclable fibre instead of paper-made Christmas cards, through a public service initiative, called the ‘Grow Project’ it executed for the Lagos State Parks & Gardens Agency.
It stated that ‘Grow Project’ was well received and showcased at Cannes 2022, where it was voted as the 4th best eco-friendly initiative in the ‘Act Responsibly’ segment.
The campaign also won the gold award at the 2022 Luum Awards.
Speaking on the awards, Executive Creative Director, X3M Ideas, Mike Miller, said, “It is exciting to see our work travel across the globe. We are grateful to be able to bring our ideas to life for the clients we collaborate with, and we are humbled by the impact the campaigns have. We are also thankful to the juries and organising bodies for the recognition.”
The Founder and Chief Executive Officer, Steve Babaeko, said, “It is an honour to represent the Nigerian and African advertising industry on such global stages. The works we do for our clients are very important and we are happy to be recognised for it. We consider these wins as a testament to the collective effort of our creative ecosystem at X3M Group and I am grateful to the entire team for all the hard work.”
He added that with a renewed focus on conquering new markets across the globe, the creative agency built on ingenious ideas is committed to building on its achievements and becoming a top 10 global creative solution provider by 2025.
