MTN Nigeria says it has commenced training sessions for the finalists of the recently launched MTN Blow My Hustle Initiative. It said the initiative was to empower youths and provide them with grants to achieve their goals.
According to the SME skills reports from MTN, those who made it as finalists were the top 100 entrepreneurs with the most convincing business ideas, selected from the photography, edtech, agriculture, health and technology sectors.
It stated, “In the past week, the participants who have undergone training in Digital Marketing and Financial Management for MSMEs have been equipped with the technical know-how and relatable models for business growth that they can implement in their businesses going forward. Digital skills are essential for life, and are the backbone of SMEs; the significance of financial literacy and management as a business owner in Nigeria cannot be overemphasised either.
“In the coming days, course modules on sustainable business strategies, website development, business legal obligations, personal branding strategies and elevator pitches will also be explored, providing proper insights for thriving businesses.
“Digital immaturity and financial constraints are the third and fourth challenges faced by SMEs, while mismatched training and poor access to guidance are the first and second. To ensure seamless connectivity for the finalists, MTN provides each participant free daily data allocation to access the training.”
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