The training which will be hold on March 23, in Nairobi, Kenya, is part of a wider initiative aimed at equipping African fashion entrepreneurs with the skills and knowledge they need to succeed in today’s digital economy.
A press statement issued by Ananse Africa on Wednesday stated that the training covers various topics, including the fundamentals of digital marketing and e-commerce, search engine optimization, social media marketing campaigns, content strategies, online advertising, and more.
“We are excited to be hosting this event in Nairobi, and we believe it will be a game-changer for fashion creatives in Kenya,” said the Founder of Ananse Africa, Samuel Mensah. “Our goal is to arm entrepreneurs with the tools they need to succeed in today’s digital world. We are confident that this training will do just that.”
The press statement noted that registration for the event is open, and attendees can expect to learn from some of the industry’s brightest minds.
In addition to the training, attendees will receive a free editorial photoshoot session with a professional photographer to help them showcase their designs across multiple digital platforms.
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