With this campaign, Peak milk will play a key role in supporting Muslims throughout the holy month by offering them the right nourishment as they commit themselves to fast.
Speaking about the campaign, Marketing Manager Peak Milk, Omolara Banjoko, stated that Ramadan is a time to show generosity and kindness to others while ensuring to stay healthy and nourished throughout the period of fasting.
“During this year’s Ramadan, we will be championing a “30 days of Nourishment” series focusing on the nourishment of the mind and body through educative posts. We will also encourage our consumers to engage in different acts of kindness like sharing food as well as Peak milk with people in their communities.
She further explained: “In partnership with notable chefs across the country, we will be exploring an array of delicious Ramadan recipes using rich, creamy Peak milk.”
Peak milk will also be engaging its consumers in an interesting game, tagged the ‘Peak Ramadan moon hunt’, where people will be required to look out for the Peak Ramadan crescent for a chance to be rewarded with products to last them throughout Ramadan.
This year, with the #IftarwithPeak campaign, Peak will encourage people to open their doors to one another and share delicious meals infused with the nourishment of Peak during Iftar. Whoever participates in this campaign will be rewarded with gifts.
Peak Milk will also provide packages filled with the nourishing goodness of its products to the less privileged and consumers in mosques and praying grounds in Lagos, Ibadan, Ilorin, Kano, Abuja and Jos during Iftar. The Peak Ramadan campaign will run from 22nd March – 22nd April, 2022.
