TGI Group, makers of Big Bull Rice, says it has introduced Big Bull Gold, a premium milled parboiled rice in consumer-friendly pack sizes.
TGI Group, in a statement, said the development was part of the move to cater to the evolving needs of its consumers.
It added that the new pack was introduced to make the product more accessible for all pocket sizes.
The statement read in part, “With its commitment to excellence and customer satisfaction, Big Bull Gold packaging aims to elevate the overall shopping and cooking experience for consumers. The new consumer-friendly packaging boasts a thoughtful design that aligns and reflects Big Bull Gold’s complete benefits with the preferences and needs of modern households.
“Big Bull Gold is proudly cultivated and produced in state-of-the-art facilities, with each grain of rice carefully cultivated and processed to deliver best-in-class cooking conditions for every rice meal. It is a source of B vitamins, protein, and fibre, and it has a high swelling index.”
The Chief Marketing Officer of TGI Group, Probal Bhattacharya, said the introduction of Big Bull Gold in consumer-friendly packaging reflects how the company always strives to stay ahead of the curve and anticipate the changing needs of its valued consumers.
“We are delighted to introduce Big Bull Gold in new consumer-friendly packaging. This reflects our commitment to offering the best to our customers. With premium quality at the forefront, our goal is not only to deliver top-quality rice but also an exceptional consumer experience,” he noted.
The Executive Director of TGI Group, Deepanjan Roy, stated that the company has always prioritised quality and customer satisfaction.”With the introduction of Big Bull Gold in consumer-friendly packaging, we are taking it a step further by offering premium quality parboiled rice in packaging that is both visually appealing and consumer friendly. It is our way of enhancing the overall rice consumption experience for our valued consumers,” he said.
According to the company, market reports have indicated consumers were delighted over the recent introduction of the Big Bull Gold in the market in a gold premium pack-the colours.
