Failure is not uncommon in startups. As a matter of fact, the Small Business Administration (SBA) confirmed that 20% of startups failed within one year, and nearly 50% failed within five years.
Among the numerous ingredients for building a successful business, marketing plays a vital role to encourage continuous inflow of prospects, leads and customers.
If you have a startup in Nigeria and are looking for an effective way to reach millions of Nigerians and rapidly grow the business, then Google advertising should be among your top marketing priority.
In the next few paragraphs I will reveal how to leverage Google ads in Nigeria.
Getting familiar with Google ads.
As at the time of writing this article, one of the commonest questions people ask me about Google ads is how to place their ads on Google search results.
And in many cases, when people hear about Google ads, they automatically assume that it is only the advertising that appears on Google search engine.
If you share a similar belief, then this section will help you understand better.
Google ads is the advertising platform developed by Alphabet Inc., the parent company of Google.
With Google ads advertisers are allowed to place their ads on Google platforms and their partners by bidding on keywords and/or the available ads slots.
Advertisers on Google ads network can serve their ads on Google search engine, YouTube, Google play, Gmail, Google discover, Google maps, Google shopping, Google search partners websites sites, and Google publishers blogs.
With this, you should have a better understanding of what is possible with Google ads, and that your ads are not limited to Google search engines.
Interconnectivity of Google ads.
For everyone that has access to the internet, there’s almost a 100% guarantee that they will use one or more of Google’s products. As an online advertising specialist, reaching prospective customers at every point of their journey is one of the beauties of Google ads.
A user who saw your advertisement after conducting a search on Google can further see your highly targeted advertisement on YouTube, Gmail, Discover, and millions of Google publishers’ blogs.
This interconnectivity of Google ads makes it super easy for startup companies to effectively reach their prospects across multiple platforms.
Availability of strategy for every business goal.
Whether the goal of your business is to reach millions of Gen Z with your fascinating video advertisement, or get thousands of Nigerians to download your apps, there’s always a strategy on Google ads that will help you achieve the goal.
For instance, YouTube ads have a provision for businesses that are looking for a cost-effective way to communicate their brand information to billions of users with a 15 second non-skippable ad.
This ad type on YouTube has been proven effective at building massive brand awareness for startups. Businesses are also using this ad type for spreading the news of their product launch.
However, if the goal of your business is to attract prospects who are actively searching for products/services related to your business on Google, then Google search advertising can be the best strategy for you.
Without a doubt, there’s a strategy for every business goal on Google ads irrespective of the size of the business.
Direct access to huge data for insights.
According to Internet Live Stats, Google processes over 8.5 billion searches per day in 2022. Over 1 billion hours of content is watched on YouTube every day. That’s not all, there are billions of engagements across other Google platforms on a daily basis.
There’s no other platform on the internet with such an enormous amount of data.
Interestingly, this huge data powers the effective delivery of ads across the Google advertising network.
As a Google advertiser, you will have access to huge amounts of data that can be used to effectively deliver your advertisement to users across all their platforms.
Your data, your property.
For companies that invest millions of Naira in online advertising, having access to the performance data whenever they need it is definitely a game changer. Not only does this data give clues to the success of the advertisement, but can also help the business to better improve their ads targeting.
While many companies complain of losing access to their advertising data when their account is disabled on other platforms, Google makes it possible for their advertisers to have access to their data irrespective of the status of the account.
Whether your Google ad account is active or suspended, you will always have access to the data. Interestingly, you will also be able to export the data and other assets in the account including your ads, targeting, and keywords.
As a Google advertiser, your data is your property. Even if you don’t want to export it, you can always login to the account and review the data of any specific period.
The fact that Google advertisers have access to their data even when their account is suspended is one of the numerous reasons why many businesses develop full confidence in Google ads.
Massive opportunity to scale your marketing.
The only limit you have on Google ads is the limit you place on yourself. If your goal is to scale your marketing to reach a massive amount of users, then Google advertising network will help you achieve the goal.
For instance, if your primary strategy is to reach warm audiences on Google search network, you can decide to use the available data to scale your advertisement to reach more people on blogs and YouTube.
You can also decide to launch a special ad to deliver highly targeted offers to users who have not completed your desired action after their initial interaction with your product/services.
With platforms like YouTube, Google search, Gmail, and thousands of top Nigerian blogs in the Google publishers network, you can scale your marketing as much as your budget could accommodate.
Working with certified Google ads agency in Nigeria
If you don’t know the primary criteria to look for during your search for Google advertising agency in Nigeria, there’s a high possibility that you will end up hiring a do-it-all agency with no substantial track records.
The ideal Google advertising agency that can help you grow your business with effective marketing is not the one that accepts to do everything ranging from article writing to video editing to web designing, to Facebook advertising, etc.
If you truly want to use Google ads to grow your business, the best agency to hire for the job is the one that specialises on Google ads and nothing more.
Of course, this is not to ridicule other agencies but to help you know what you’re getting into before you start.
As a Google advertising agency in Nigeria, Ojasweb Digital Solution has effectively demonstrated her competence by helping businesses maximise the return on their marketing budget both local and internationally.
Ojasweb Digital Solution is not a do-it-all agency. Their area of specialisation is everything Google ads, and they do it really well.
