Niger Delta Exploration & Production Plc has rebranded to Aradel Holdings, to better reflect its long-term strategy of becoming Africa’s leading organisation in the delivery of sustainable energy solutions.
The company’s new identity was unveiled in Lagos recently.
In his remarks, the Chairman of Aradel Holdings, Ladi Jadesimi, reflected on the company’s rich history and heritage.
He said, “This is an important day for our company because it signifies our coming of age as a fully integrated player in the energy business. We recognise that the present and future of any company in terms of prospects are more relevant than a glorious past or heritage.
“We are very aligned with the dynamic changes, opportunities, and challenges ahead of us and have a robust and well-articulated strategy to take advantage of the opportunities while managing the risks. A brand is only as valuable as the quality of goods and services associated with it. In cognisance of this fact, our brand will be a reference point in the industry both nationally and internationally. Our determination is to be the most successful and respected in the energy space in Nigeria.”
According to him, the decision to rebrand as Aradel Holdings is a strategic move that supports its vision aimed at consolidating its position as the leading company delivering sustainable energy solutions.
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