Nestlé has announced the launch of the latest addition to its nutrition portfolio,
NIDO Milk & Soya Instant Powder Mix. This innovative product combines the
double goodness of milk and soya, fortified with iron to provide consumers with
an affordable,deliciousandnutritious, creamy milkand plant-based complement
for beverages and cereals.
For over 62 years, Nestlé has been part of the daily nutrition of millions of
households in Nigeria, by consistently using its research and development
capabilities to unlock the power of food to enhance the wellbeing of individuals
and families.
According to Ifeanyi Orabuche, the Category & Marketing Manager, Dairy,
“NIDO Milk & Soya is our first affordable fortified dairy and plant blend in the
Nigerian market. This unique blend of filled milk and soya is a source of iron and
has other essentialnutrients including protein, calcium, vitamin C, and dietary fiber, which supports digestion. NIDO Milk & Soya joins our portfolio of fortified
products to help address the high rate of micronutrient deficiency, especially of
Iron in the country.”
According to the Journal of Public Health in Africa, the prevalence of anemia
among school-age children in Nigeria is 71% and among women, 47.3%.
NIDO Milk & Soya Instant Powder Mixwas developed by local experts in Nestlé’s
R&D Center in Abidjan and is produced locally in Nigeria using 100% locally
sourced soyabeans. It is a result of Nestlé’s progress in product innovation and
renovation to meet the growing consumer demand for affordable nutrition
optionsthat also create societal value.
“At Nestlé, our decisions are guided by our purpose of unlocking the power of food to enhance quality of life for everyone today and for future generations. With this new product, we are helping to sustain asteady source of revenue to improve the livelihoods of the local farmers who supply the soyabeans used in
theproductionof NIDO Milk & Soya,”said Victoria Uwadoka, the Corporate
Communications, Public Affairs and Sustainability lead at Nestlé Nigeria.
“This launch is part of NestléNigeria’s ongoing commitment to offering
affordable, wholesome, and nutritious options for consumers across the country, while providing long term benefits that are good for individuals and families, good for communities and good for the planet,” she concluded.
About Nestlé Nigeria:
Nestlé Nigeria is one of the largest food and beverage companies in Africa.
The Company’spurpose is to unock the power of food to enhance quality of life for everyone today and for generations to come.
For over 62years off its operation in Nigeria, Nestlé has delighted consumers around Nigeria by
consistently delivering high-quality nutritious food and beverages under its iconic brands: MAGGI,
MILO, GOLDEN MORN, NESTLÉ PURELIFE, CERELAC,NESCAFÉand NIDO.
With 3 manufacturing sites, 7 branch offices, and a head office located in Lagos, Nestlé Nigeria is a force
for good, helping to improve the welbeingand livelihood of individuals and famiiesto buid thriving
communities whietaking action to protect thepanet.
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