With a long-standing reputation for prioritizing community welfare and upholding corporate social responsibility, Credit Direct orchestrated a range of meticulously planned activities. These endeavors underlined the urgency of early breast cancer detection, its treatment, and the broader wellness of Nigerian women.
A defining moment in Credit Direct’s campaign was its substantial contribution to a prominent cancer foundation. This monetary assistance will bolster the foundation’s enduring fight against breast cancer, aiding in research, and treatment, and offering assistance to those impacted. What’s remarkable is that this contribution was not just a corporate gesture but a heartfelt effort. It was the collective drive of Credit Direct employees who orchestrated fundraising events, demonstrating the company’s values and the genuine empathy of its workforce.
“It was truly inspiring to witness our team’s passion and unity in raising funds. Their determination underscores our shared mission to effect positive change within our society,” commented Chukwuma Nwanze, MD/CEO of Credit Direct.
Adding to their benevolent efforts, Credit Direct organized a ‘March for Awareness’ with active participation from staff across its numerous Nigerian branches. This march was more than a mere symbol of unity; it was a vivid, pink-clad declaration of the company’s resolve to conquer this health challenge. Adorned with pink ribbons and sporting their unique CDL-branded shirts, the marchers not only championed awareness but showcased the immense potential of community-driven health campaigns.
In a landmark collaboration, Credit Direct partnered with “Empower Her Community” for an enlightening day of support. This event served a dual purpose: dispelling common misconceptions about breast cancer and offering free screening for participants. Given the critical role of early detection in combating breast cancer, this endeavor could have been life-changing for many attendees.
Chukwuma Nwanze, MD/CEO of Credit Direct, shared, “Our engagement with this cause transcends mere corporate duty. It hits close to home. We all know someone affected by this ailment. By rallying as the Credit Direct family, our dedication to backing them and countless others is evident.”
As the month dedicated to breast cancer awareness concludes, Credit Direct’s message stands firm: awareness combined with early detection and community engagement is pivotal in the battle against breast cancer. Through its comprehensive efforts, from donations and public rallies to proactive health measures, Credit Direct has indeed set an example for businesses both within Nigeria and globally.
