…Announces AFCON 2023 Sponsorship in style
By Theresa Moses
In a dazzling event that brought together tech enthusiasts, football pundits, and celebrities alike, TECNO, the global leader in technology, proudly announced its sponsorship of the upcoming African Cup of Nations (AFCON) while simultaneously unveiling its latest innovation, the Tecno Spark 20 Series, in Lagos on Tuesday, December 5, 2023.
The media parley, which was held at the Twinwaters Lagos in Lekki, transcended the norms of a typical corporate gathering, attracting key media figures, esteemed partners, stakeholders, Super Eagles legend Victor Ikpeba, and notable figures from the Nigerian Football community.
Thompson Ani, TECNO Nigeria BTL Manager, emphasised the importance of this partnership: “Our involvement with CAF for AFCON epitomises TECNO’s ‘Stop At Nothing’ philosophy, aiming to uplift African football, particularly in Nigeria, and foster a connection with the continent’s passions and aspirations.”
Mr. Chidi Okonkwo, Managing Director of Transsion Holdings, the parent company of TECNO MobileNG, shed light on the brand’s vision to blend technology with sports, initiating internal conversations between Tecno and the Nigerian Professional Football League (NPFL) for a potential partnership in local football.
“TECNO has always strived to merge innovation with experiences that matter to our users. Our association with the CAF AFCON 2023 reaffirms our commitment to supporting African sports and creating unforgettable moments for our consumers.”.
Former Super Eagles player Victor Ikpeba, present at the event in Lagos, shared insights into the intersection of Technology and football, stating, “Technology plays a pivotal role in modern football. Innovations from brands like TECNO are vital for the game’s evolution, especially in improving fan engagement. TECNO’s commitment to innovation can significantly influence the growth of football in Nigeria and across Africa.”
The star attraction of the event was the unveiling of the much-anticipated Tecno Spark 20 Series, boasting cutting-edge technology and design enhancements. Attendees marvelled at the series’ sleek design, powerful performance, and an array of features aimed at elevating the user experience.
As part of the celebration, TECNO announced an exciting opportunity for fans. Lucky winners stand a chance to secure an all-expenses-paid trip to Côte d’Ivoire to witness the exhilarating AFCON 2023 live, along with other enticing rewards up for grabs throughout the season.
The synergy between technology, sports, and entertainment was palpable throughout the event, underscoring TECNO’s commitment to fostering memorable experiences and cementing its status as a trailblazer in the tech industry.
With the unveiling of the Spark 20 Series and the strategic partnership with CAF for AFCON 2023, TECNO continues to position itself at the forefront of innovation while championing the spirit of African sports on a global stage.
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