She said partnerships will effectively help to reach targeted audiences with vital health information on cancer.
In a statement made available to PUNCH Online on Friday, she said the Medicaid Cancer Foundation, in collaboration with Johnson & Johnson Innovative Medicine and Maigaskiya Visuals, recently hosted an ‘Art for cancer,’ curation event aimed at raising awareness about prostate cancer.
The event, titled, ‘Brushing off the silence,’ served as a platform to convey the message about the significant impact of prostate cancer in Nigeria through various art forms such as painting, dance, and craftwork.
Shinkafi-Bagudu said the ‘Art for Cancer’ event exemplified how partnerships could leverage art to promote awareness in an engaging and ambient environment.
She said, “Despite challenges such as underreporting and limited access to healthcare in sub-Saharan Africa, initiatives like this underscore the importance of education and awareness in addressing the growing burden of cancer within the region.”
The Director of Government Affairs and Policy at Johnson & Johnson Innovative Medicine, Mr Ikechukwu Ofuani, said Johnson & Johnson Innovative Medicine was committed to educating men over 40 about prostate cancer screening and urged active participation in examinations, emphasising the partnership’s dedication to supporting initiatives that raise awareness about prostate cancer.
Also speaking for Johnson & Johnson Innovative Medicine, Nkechi Ukaiwe, Country Manager for the organisation in Nigeria and Ghana, reiterated the importance of ongoing support for such initiatives, highlighting their leading role in Nigeria.
Convener of Maigaskiya Visuals, Abdullah-Uthman Maigaskiya, said the exhibition’s focus was on depicting the societal impact of prostate cancer.
He announced that proceeds from the auctioned artworks would contribute to the campaign against cancer.
Maigaskiya said with innovative collaborations and creative initiatives like the Art for Cancer event, organisations like the Medicaid Cancer Foundation, and their partners were making significant strides in raising awareness and promoting early detection of prostate cancer, and working towards reducing its impact on society.
