…As Bing and Yandex Surge
In a surprising turn of events, Google’s search traffic has dropped below 90% for the first time in a decade, according to recent statistics from Statcounter. This shift in market trends indicates that Google’s iron grip on the search engine landscape might be loosening.
For years, Google has dominated online searches so thoroughly that “Googling” became a synonym for looking things up online. Over 90% of global searches in the past decade were conducted on Google Search. However, the latest numbers reveal a significant change in the market.
Google’s global search market share fell below 90% for three consecutive months in late 2024, with the company holding 89.34% in October, 89.99% in November, and 89.73% in December. While Google still commands a dominant share, this is significant. It’s the first time Google’s market share dropped below 90% for a three-month period since early 2015—almost a decade ago.
Bing, Yandex, and Yahoo! are gaining ground, rather than AI tools like ChatGPT. Bing held the second-largest market share in December, with less than 4%, while Yandex and Yahoo! also saw slight increases in their shares.
This shift could have mixed implications for Google indicating a gradual loss of user loyalty or growing interest in competitors.
While Google’s dominance remains largely unchallenged, this trend could signal the start of a slow but meaningful shift in the search engine landscape. Whether this is a short-term fluctuation or the beginning of a broader change remains to be seen. One thing is certain, however: the search engine landscape is evolving, and Google is no longer the only game in town.
As the search engine market continues to evolve, one question remains: what’s next for Google and its competitors? Will this shift lead to a more diverse search engine landscape, or will Google regain its dominance? Only time will tell.
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