MasterCard has launched its Digital First programme to offer consumers in Nigeria, other African nations, Eastern Europe, and the Middle East the ease of applying online, instant digital card issuance, real-time card management, and secure online payments.
The firm said the programme would make it easier for its consumers to pay and enjoy the value of their cards in personal ways. It added that the solution is backed by the speed and security of its global network.
The firm stated that consumers are making a rapid and lasting shift to a digital by default mindset, with research showing that 73 per cent of consumers in the Middle East and Africa are shopping more online since the onset of the pandemic, and 66 per cent starting to bank online.
In a statement, Head of Products EEMEA, Mastercard, Gaurang Shah, said, “Digital First is all about providing choice and convenience across the digital payment landscape.
“This region is embracing the digital revolution to realize its true digital potential and that is exciting news for the whole ecosystem, from consumers and small businesses to financial institutions and governments. Mastercard is looking forward to growing the digital economy through our partnerships and continuous innovation in the Middle East and Africa.”
According to the firm, its Digital First programme across EEMEA includes a list of partners with the expertise to simplify the process of bringing best-in-class capabilities into the issuer’s environment. It said its customers in the region could leverage the global partnerships with end-to-end Digital First enablers, such as Thales, Network International, and Verestro, along with regional partners such as FOO, Ukeshe, and Paymentology.
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