A radio host, and artists and repertoire practitioner, Ife Ajagbe, has advised independent artistes who merely promote their songs immediately after recording them to have a rethink, saying doing so amounts to filling a basket with water.
She said, “This sounds as the natural next step to take, but it can end up becoming a painful path because it amounts to filling a basket with water. Music promotion is not cheap anywhere in the world and it is important that the artistes and their teams give serious thought to how to recoup the money spent.
“Their songs can be stolen if they don’t start by distributing it to digital stores such as Spotify, Tidal, iTunes, Audiomack, Boomplay and YouTube music, through distribution services such as TuneCore, Distrokid, and CD Baby, immediately after recording it. With the way the music industry is booming in Nigeria, digital music distribution services are beginning to open physical offices and create a presence in the country. This is great because independent artistes won’t feel the need to have the support of record labels before making money from their craft.”
The radio host also noted that distributing music to multiple digital stores and social media platforms will give songs a huge chance of popularity, especially if the promotion is rightly done.
Ajagbe, who is currently the host of a breakfast show on Kennis 104.1FM, noted that she is passionate about the professional growth of Nigerian artistes and that is why she organises a practical training on how they can promote their music within their budgets and make money.
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