By Theresa Moses
At the vibrant and fashion-forward atmosphere of the GTCO Fashion Weekend 2025, one exhibitor who drew continuous attention was Irene Nwayagu, CEO of Dimzy Collections, a one-stop destination for hair care products, styling tools, wig care essentials, and scalp treatment solutions.
In an engaging conversation with Gatmash News, Irene—warm, articulate, and visibly passionate about hair wellness—broke down the truth every African woman needs to know about maintaining healthy hair and flawless wigs.
Introducing herself, she explained the simple philosophy driving her business:
“I sell hair care products, styling tools, wig tools — everything you need to care for your hair and your wig.”
For her, hair is not just fashion. It’s confidence, identity, and expression.
“As you rightly said, a woman’s hair is her beauty. When your hair is not well kept, it affects how you look and how confident you feel.”
Irene challenged the belief that only expensive wigs look good.
“You can buy a wig for 5,000 naira, and when you style it properly with the right tools and technique, people will be asking you how much you bought it. They won’t know it cost just 5k or 10k—whether it’s synthetic or human hair.”
At Dimzy Collections, she focuses on quality tools that make hair maintenance quicker and easier for today’s busy woman.
Her inventory includes:
- Automatic curling irons
- Hot brushes for quick on-the-go styling
- Wig styling and maintenance tools
- Heat protectants
- Premium hair oils and scalp treatments
“People are on the go. Time is important. We have tools that help you style your hair without wasting time.”
While most women focus heavily on skincare, Irene revealed that many neglect the scalp—yet it is the foundation of hair growth.
“We don’t just sell products. We teach people. You must keep your scalp clean and moisturized to grow healthy, long hair.”
One of Dimzy Collection’s bestselling products is the Tavana Mora Hair Growth Oil (100ml), which Irene describes as:
“An Ayurvedic oil made from herbal blends, essential oils, and carrier oils. People who use it testify that it grows their edges, makes their hair fuller and thicker. We are key distributors of the product.”
Irene shared her top essentials for every African woman:
1. Heat Protectant
“To protect your hair from styling tool heat.”
2. Hot Brush
“Especially if you wear wigs. It’s quick, easy, and works anywhere.”
3. Wig Storage Bag
“One of the most important things. It keeps your wig styling intact, prevents dust, and extends the lifespan of your wig.”
4. A Good Hair Oil
“For daily scalp and hair moisturization.”
With Nigeria’s hot weather, Irene stressed the need for weekly scalp cleansing.
“A lot of women always itch their scalp because they wear wigs constantly without allowing air in. Clean your scalp once a week. It prevents itchiness.”
She suggested a simple DIY routine:
“Mix water with a mild cleansing solution — something like micellar water — and use it to wipe your scalp gently. It works.”
As an exhibitor at GTCO Fashion Weekend 2025, Irene showcased her best-selling tools and oils, attracting women eager to learn practical maintenance techniques.
Her stand became a mini hair academy, as she continuously educated visitors on proper care, correct tool usage, and cost-saving styling hacks.
Irene believes Nigerian women are becoming more intentional about hair wellness — and Dimzy Collections is committed to leading that movement.
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