According to a statement on Wednesday, the spotlighted creators represent various creative industries, including lifestyle, comedy, dance and art.
Meta declared that the inspirational journeys will be amplified through collaboration with Pulse, providing a platform to showcase their creative journey and inspiring a fresh movement of creative content online.
The Corporate Communications Manager for Sub-Saharan Africa, Meta, Oluwasola Obagbemi, said the company was inspired by the level of creativity and talent in Nigeria and across Africa.
He said these creatures are innovating using Reels and short-form video content formats, as well as those leveraging and exploring new content formats.
“At Meta, we are thrilled to spotlight these creators who are using Instagram to express themselves in new ways, build community and bring people closer to the things they love.
“We are committed to helping them grow their audience and are excited to work closely with these creators as they unlock fresh content and new possibilities for the future,” Obagbemi stated.
The spotlighted Creators of Tomorrow include Isaac Olayiwola (Layi Wasabi), an award-winning content creator, comedian and influencer; Tobe Ugeh (Tobeszn), a young fashion and lifestyle creator and influencer; Ifeoluwa Afolabi (Iphe), a content creator with energy and passion for creativity; Rodney Odinakachi (Rodney), an award-winning multi-talented Nigerian entertainer; and Love Pever, a captivating dancer and choreographer.
Speaking on the collaboration with Meta, the Managing Director of Pulse Nigeria, Fiona Weeks stated, “Over the years, Pulse Nigeria has established a commitment to creative collaboration. Through our platforms and events, we’re always seeking out and supporting local creativity.
“This collaboration with Meta provides just such an opportunity. We’re excited to herald the creators of tomorrow and help shine the light on Nigeria’s emerging creative talent to our extensive digital audience across Nigeria.”
