Boucles Africa Limited, a marcomms company, has announced the appointment of Mojisola Saka as its pioneer chief engagement and experience officer.
In a statement, the firm on Monday disclosed that the appointment took effect in April.
It noted that Saka’s appointment comes after a 13-year successful tenure as chief operating officer at SoulComms- the strategic communications and engagement subsidiary of SO&U Group.
According to the firm, Saka has over two decades of experience spanning advertising, marketing, banking, communications, and business management.
Saka’s career journey began in 2003, when she was a client account executive at Prex Advertising.
“She then transitioned to Exp Nigeria, where she honed her skills in brand activations, spearheading impactful marketing campaigns.
“She later moved to First Bank of Nigeria, where she held the role of a relationship manager, contributing to the banking giant’s growth and profitability.
“Saka joined SoulComms as account director of Activations & Events in October 2010, where she was to become the COO in February 2011,” it stated.
It noted that while she was at SoulComms, Saka steered the affairs of the agency, and led the agency to sustained growth.
“Mojisola, a seasoned “ideator”, is credited for several initiatives, including Kreative Direct Africa, Great Merriment and Election Card, a citizenry advocacy platform for promoting good governance and accountability in public office,” the firm added.
It described Saka as an advocate for learning and self-development, adding that she had an extensive educational background.
“At the heart of her professional journey lies a deep commitment to volunteering for national good and social development. She has been an active volunteer at the Nigerian Economic Summit Group and other interests, including the Masjid 1001 Initiative.
“Over the years, she led the SO&U Group’s “Give Love” initiative and acted as lead communications support to Special Olympics of Nigeria, Slum Art Foundation, and Leap Africa. She is a staunch advocate for women’s empowerment and gender equality,” the statement said.
