The fashion industry is a major component of African economies, with enormous growth and development potential. The industry has various advantages, such as employment creation, export prospects, and economic growth. However, substantial obstacles exist, such as a lack of access to funding, limited infrastructure, and fierce competition.
Starting a fashion business in Africa needs careful planning, creativity, and perseverance.
AMBusiness brings you five things to note before starting your fashion brand:
1. Study the industry
Nigeria for example, being the largest economy in Africa, presents a vast market for the fashion industry. Entrepreneurs must comprehend the dynamics of the industry, do comprehensive market research, and create unique goods that fulfil the wants of consumers. They must also be knowledgeable with the numerous pieces of equipment used in the manufacture, processing, and packaging of fashion products. READ MORE
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